Live Web Seminar Offers Advice on How Small
Businesses Can Launch an Ecommerce Site
(November 23, 2005)
On Tuesday, December 6, 2005, at 10:30a.m./CDT, Hostway Corp.
will hold a live Webinar to explore the current and future
ecommerce markets and provide tips on how to set-up an ecommerce
site. The Hostway Webinar hopes to educate small businesses
on how to launch an online store and maximize business potential.
The Web seminar, “How to Launch an Ecommerce Site” will
touch on the following topics:
- Current environment of Ecommerce
- Step-by-step guide to
designing a professional-looking Web site
- Why a business
should have an Ecommerce site
- How to stand out from the
ecommerce pack
- Ensuring your site is secure for credit
card transactions
- Future predictions for online shopping
behaviors
“The Internet levels the playing field for small businesses to compete
with larger corporations,” said John Lee, Vice President of Marketing at
Hostway. “Now, more than ever, it’s essential for these small businesses
to set up shop on the Internet and give enterprises a run for their money. The
expert panelists for this Webinar will provide useful tips outlining how entrepreneurs
can easily make their dream of becoming a small business owner a reality.”
The Webinar will include panelists from GeoTrust,
the world's second largest digital certificate provider and
a provider of a wide variety of identity and trust services;
CardinalCommerce, a provider of services for securing electronic
and wireless commerce; and Hostway, a provider of
Web hosting and managed services.
“Every online retailer must understand and build their
payment processes around a secure infrastructure,” said
Jay Schiavo, GeoTrust Product Manager. “It’s
essential that online retailers have sophisticated encryption
and fraud protection technologies and procedures in place – not
only to secure protection against ecommerce crime, but also
to prevent the loss of vital data.” Schiavo will discuss
how to secure your site with an SSL certificate, so that
you can effectively run an ecommerce site.
Rick Lynch, Director of Business Development at CardinalCommerce,
will discuss ways for small businesses to distinguish themselves
from other Ecommerce sites by offering customers a new tool
that Lynch believes will provide their online shoppers with
a great sense of confidence and security while shopping on
their online store.
“Sites that offer Verified by Visa and MasterCard
SecureCode are very attractive to customers because they
add an extra level of security to online purchases. While
making your customers feel safer, these programs also make
good business sense as they have proven to increase your
average order value and convert online browsers to buyers,” said
Lynch.
Sam Perry, Product Manager at Hostway, will touch upon the
resources Hostway provides, such as ecommerce Web site design
and shopping cart options, to help a small business owner
create an online store.
“A successful online store should be reliable, easy
to use and secure. Hostway has taken all of this into consideration
and developed various ecommerce plans that any sized business
can use to create and manage an effective online store,” said
Perry.
To register for the December 6 th Web seminar, “How
to launch an Ecommerce site,” please click
here.
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