The opening keynote address, "E-commerce Trends in
2005: Implications for Marketers," will be delivered
by Jim Nail, Principal Analyst, Forrester Research. The luncheon
keynote, "Digital Life: The Next 10 Years," will
be delivered by Jerry Shereshewsky, Ambassador Plenipotentiary
to Madison Avenue, Yahoo! On the conference's second day,
Mr. Shereshewsky will also address "Interactive Marketing
Technologies: A Look Into the Digital Crystal Ball."
Other events and presentations planned for The Conference
Board’s 2005 Digital Marketing Conference include:
» "Aligning Your Internet Marketing Strategy
with Overall Marketing and Business Strategy" will
be addressed by Richard Quigley, Senior Vice President,
AXP
Interactive,
American Express Company.
» "Leveraging the Web to Increase Incremental
Value" will
feature Yosi Heber, Chief Marketing Officer, Entertainment
Publications, a wholly owned business of IAC/InterActiveCorp.
» "Using New Channels to Reach Your Audience" will
be examined by Amy Lipton, Director Marketing, IBM Digital
Media, IBM Corporation.
» "Making Your Online Ads Relevant and Impactful" will
be addressed by Eric Hadley, Senior Director of Marketing
for MSN Advertising Sales, MSN Personal Services and Business,
Microsoft Corporation.
» "The Power of Search Engine Marketing" will
be discussed by Kathleen Stockham, Marketing Director,
BestBuy.com, and Joan Jacob, Director, Interactive Marketing,
Towers Perrin.
» "Rejuvenating a Brand via Complete Customer
Experience" will
be explored by Jeffrey Glueck, Chief Marketing Officer,
Travelocity.
» "Email Marketing Optimization" will
be examined by Jenny Champeau, Director, Direct Marketing
Services,
Unisys
Corporation, and Mark Bruinooge, Senior Vice President,
eCommerce Online Sales Marketing, Bank of America.
» A B2B Interactive Marketing Case Study of PrintLizard
will be presented by Joseph A. Burgio, Director of Business
Development-Business to Business, MOD- PAC Corporation,
and Karen Breen Vogel, CEO, ClearGauge.
» A B2C Interactive Marketing Case Study will be
presented by Jared Rowe, Senior Vice President, Operations,
FordDirect.com.
» A B2C Interactive Marketing Case Study on "Work
of Mouth Marketing" will be presented by Jonathan
Carson, CEO, Buzzmetrics.
The cost of the conference is $1,995 for Conference Board
associates and $2,195 for non-associates. Visit www.tcb.org for more information on the conference.
