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Saturday, June 23,
2001
50% of All e-Commerce Businesses Purchase
Online
Data collected in ActivMedia Research's "Real Numbers
E-Commerce Study Series" shows that across all Web businesses,
50% purchase online for their company.
Business-to-Business (B-to-B) firms are somewhat more likely
(54%) to migrate purchasing functions online. This may be
because some large businesses require their vendors to be
online for quality and just-in-time inventory control.
Similarly, Internet Service & Support (ISS/ASP) businesses
also have a tendency to engage in online purchasing. For
this Internet-entrenched group, the reason is more a function
of the way they prefer to do business. These firms conduct
most of their business online, so executing purchasing functions
online comes naturally.
Approximately 43% of websites that market to consumers
(B-to-C) make purchases online. This could be due to the
fact that their supply chain isn't fully E-Commerce-enabled
yet.
Among sites that purchase online today, approximately 21%
of all company purchases are made online. By 2002, B-to-C
websites plan to shift 43% of all company purchases to the
Web while 40% of company purchases for the B-to-B sector
will occur online.
ActivMedia Research's VP of Information Services Chris Anne
Wheeler comments, "This research supports the claims of
most analysts that B-to-B E-Commerce activity will surpass
the retail online sector in the next couple of years. The economies
of scale show it makes solid business sense to shift purchasing
online. As technology for electronic bill presentment and then
subsequent payment comes into its own and the kinks in backstage
integration are hammered out, the cost savings of online purchasing
will be garnered by all web businesses."
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