Wednesday, July 4, 2001

Pop Up Ads - More Eyeballs and More Frowns

How People Use the Internet 2001 -- a new report from Statistical Research, Inc. -- shows that pop-up Internet advertisements are 50% more likely to be noticed than banner ads, but also that they are 100% more likely to be considered intrusive.

Nearly half (49%) of active Internet users "agreed strongly" that pop-up ads get noticed (versus 33% for banner ads); but 62% felt strongly that pop-ups interfere with their reading or use of a Web page (compared to 31% for banners).

Respondents also were less likely to view companies that use pop-ups as being industry leaders.