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Monday, February
26, 2001
Most Internet Radio Users Log on During
Lunch
MeasureCast, Inc., the first company to provide Internet
radio broadcasters and other streaming media content providers
with next-day audience size and demographics reports, announced
today that 34 percent of Internet radio listening during
the week of February 12 - 18 occurred midday -- between Noon
EST (9 a.m. PST) and 4 p.m. EST (1 p.m. PST). The peak listening
time was 3 p.m. EST (Noon PST), when nine percent of all
listening occurred.
Eighty-four percent of all listening for the week occurred
between 8 a.m. EST (5 a.m. PST) and 8 p.m. EST (5 p.m. PST).
As is the case almost every week, Thursday was the most popular
day for Internet radio listening, capturing 19 percent of
all listening for the week. And 11 stations on the MeasureCast
Internet Radio Top 25™ list recorded an increase in
the total number of hours streamed compared to the previous
week.
Top 10 Formats
The top 10 formats for the week of February 12-18 were: (1) Talk Radio; (2)
Spanish; (3) News/Talk; (4) Contemporary Hit Radio/Top 40; (5) Classic Rock;
(6) Contemporary Christian; (7) Listener Formatted; (8) Adult Contemporary;
(9) Alternative Rock; (10) Jazz.
Internet Yellow Pages Ads to Reach $1.5 Billion
The Kelsey Group, the global authority on local and personalized
commerce intelligence, projects that spending on Internet
Yellow Pages (IYP) advertising will reach $1.5 billion by
2006. Kelsey Group analysts will present their worldwide
IYP forecast in-depth on the opening day of DDC2001, the
firm's Directory Driven Commerce Conference, taking place
March 7 through 9, in Lake Buena Vista, Florida.
"The Internet Yellow Pages space is undergoing a period
of transformation and consolidation," said Charles Laughlin,
program director for The Kelsey Group's Directory Driven
Commerce Conference and author of The Kelsey Report(R). "Usage
of these services appears to have stabilized, driving IYPs
to emphasize diverse and organic distribution models."
News Tidbits (appears
every day on the front page)
- no new tidbits today.
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