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Thursday, February
1, 2001
Superbowl Creates
Traffic Surge for CBS Websites
Jupiter Media Metrix, a global leader in market intelligence
for the new economy, today reports that traffic to Web sites
affiliated with CBS, the official broadcaster of Super Bowl
XXXV, surged on Super Bowl Sunday and Monday. CBS.com Sites
had 858,000 unique visitors on those two days, an increase
of 201.5 percent over the previous three-week average, while
SportsLine.com Sites had 1.1 million unique visitors, an
increase of 84.5 percent. SuperBowl.com, which was produced
and cross-promoted by SportsLine.com, Inc., had 833,000 unique
visitors, a 377.8 percent increase over the previous three-week
average. NFL.com had 422,000 unique visitors, a 33.3 percent
increase over the three-week average.
"Compared to last year's Super
Bowl, when traffic to most major sports sites remained
flat in Media Metrix' ratings, Super Bowl XXXV will be
remembered as a benchmark year in which the game's official
broadcaster successfully drove massive traffic to online
properties via in-game programming," said Christopher
Todd, analyst, Jupiter Research. "Simultaneous on-air
promotion of both SuperBowl.com and CBS.SportsLine.com
resulted in significant traffic increases to each property.
Traffic to SuperBowl.com also was driven by the ability
of fans to vote for the game's MVP online."
Traffic to other sports sites increased
as well: CNNSI.com (CNN Sports Illustrated) and ESPN Sites
had 475,000 and 1.4 million unique visitors, respectively,
increases of 67.3 and 32.2 percent. Foxsports.com had 214,000
unique visitors, an increase of 62.8 percent.
Traffic to Dot-Com Advertisers in
Super Bowl XXXV While there were far fewer dot-com advertisers,
the number of unique visitors to CBS affiliated sites,
the broadcaster of this year's Super Bowl, increased significantly.
Etrade.com had 526,000 unique visitors, a 47.8 percent
increase over the previous three-week period. Career sites
Hotjobs.com and Monster.com had 328,000 and 706,000 unique
visitors, respectively, increases of 101.3 and 5.3 percent.
eBusinesses Services Spending to
Increase
According to IDC, the amount of money customers spend
on ebusiness services is increasing at a torrid pace - from
nearly $28 billion in 1999 to $290 billion in 2004. However,
ebusiness services providers that have extensive expertise
in only one or two solution areas might lose out on this
hot opportunity. IDC says companies must have integrated
practices in each solutions area - Internet services, ecustomer
relationship management (eCRM), e-enterprise resource management
(eERM), esupply chain management (eSCM), and eknowledge management
(eKM) - if they are to be leading providers.
"Although many companies position
themselves as 'ebusiness solutions providers,' the reality
is many are offering only a few select solutions," said
Brian Bingham, senior analyst for IDC's eCustomer Care
and Customer Relationship Management Services program. "To
be successful in the ebusiness market, companies must make
the most out of their opportunity alignment, which means
having a strong brand, a global presence, leading-edge
technological skills, and flawless execution and unwavering
commitment to customer satisfaction."
With ebusiness services growing to
represent 68% of total solutions (including CRM, KM, ERM,
SCM, and Internet services) revenue by 2004, vendors will
need to rely on more than their brand recognition to gain
market share, IDC says.
News Tidbits (appears
every day on the front
page)
-
According
to
CNET
News,
employees
laid
off
by
Amazon.com
are
facing
pressure
by
union
leaders
to
not
accept
the
severence
agreement
by
Amazon.com
that
would
disallow
the
employees
from
badmouthing
Amazon.com.
It
will
be
hard
for
employees
to
say
no,
however,
to
the
agreement
which
includes
the
following: "an
extra
six
weeks'
pay,
a
lump-sum
payment
of
$500
and
accelerated
vesting
of
any
stock
options
that
would
have
vested
close
to
the
time
of
termination."
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