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Tuesday
- September 12, 2000
Privacy Concerns with Web Ads Increases
Banning Software
According to ABC News:
"Whenever a story about Internet privacy
appears in the news media, downloads from Ed English's Web
site, AdSubtract.com, multiply enormously and his business
has boomed as a result.
English reckons that ever since the Federal
Trade Commission started its since-completed inquiry into
the data collection practices of Internet advertising company
DoubleClick back in February, he has seen a tenfold increase
in software downloads from his Web site. On certain heavy
news days, the number of downloads has ramped up by as much
as 30 times, he adds.
AdSubtract, established in August 1999, and
a handful of other companies offer Web surfers free software
that removes Internet banner ads, cookies, and other unwanted
material from their Web browsers..."
Click
here for the full story. [Link no longer active]
Web Visitors Important, but Head Count Hard to Determine
According to CNN:
"A Web site is a bit like a rowdy party:
it's often difficult to tell just how many people have come
and gone.
But while parties are all about levity, the
number of visitors to a Web site is a serious matter. Stock
prices rise and fall on visitor counts as dot-coms fight
for the Internet audience.
Unfortunately, measuring Web site visitors
is not a precise science and the two chief methods for keeping
track seldom agree.
Research firms such as Media Metrix, Nielsen
Netratings and PC Data measure popularity by monitoring Web
surfers, while the Web sites themselves look at data recorded
by their computers..."
Click
here for the full story.
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2000 News Archive
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