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Friday - September 1, 2000
Media Metrix: Big Brother is Big on the
Web
Media Metrix, Inc. and it's majority-owned European operations,
MMXI Europe, today announced that Websites dedicated to the
Big Brother television show increased dramatically in the
number of unique visitors from the U.S. and the U.K. over
the past month. BigBrother2000.com, the U.S. site, hit the
Media Metrix ratings for the first time ever in June 2000
with over 4 million unique visitors at home and at work in
the U.S. (or, 5.5 percent of the overall U.S. Web population).
Meanwhile, Bigbrother.terra.com, the U.K. Website has become
the fastest growing Website since MMXI Europe started measuring
the monthly behavior of U.K. Internet users at home in October
1999.
In the U.K., the site also appeared for the
first time in July 2000 ranking number 26, and gaining more
visitors than established sites like Lastminute.com, Letsbuyit.com,
iii.co.uk, Thomascook.co.U.K. and Tescodirect.com. Meanwhile,
in the United States the site ranked number 77 overall and
number 16 within Media Metrix' entertainment category, among
approximately 330 other popular entertainment sites.
Big Brother sites in both the U.K. and the
U.S. are mostly frequented by users in the 25-34 age group,
with men making up 67 percent of the site's audience in the
U.K. and the split close to even among men and women in the
U.S.
In the United Kingdom, Channel 4's site, the
broadcaster of the show, also saw a significant increase
in visitors from a 1.4% reach and 148,000 Unique Visitors
in June to a 6.9% reach and 740,000 Unique Visitors in July.
77% of people who went to the Channel 4 site also went to
the Big Brother site. Overall, 874,000 Unique Visitors, or
8.1% of the U.K. at home Internet population went to the
site to have a view of the Big Brother house online.
Analysis of the data shows the impact that
advertising and promotional activity can have on audience
figures. Three brands with web links from the Big Brother
site to their own experienced an increase in visits in July.
Close to 10 percent of visitors to Big Brother went to auction
site QXL.com, 6.6% to travel destination Ebookers.com, and
4.5% to Shopsmart.com.
AllAdvantage Fires 100 More Employees
AllAdvantage.com, one of the most popular "pay to
surf" sites, fired another 100 employees, bringing the
total let go from the company this summer to 160. The move
comes as AllAdvantage.com works to achieve profitability
at a time that many dot-com companies are failing.
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2000 News Archive
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