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Tuesday
- October 24, 2000
JX Market Report: Online Users
Jupiter Media Metrix, a global leader in market intelligence
for the new economy, has released its first Jx Market Intelligence
reports covering critical regional markets worldwide, including
Australia, Canada, France, Germany and the United Kingdom.
According to Jupiter Research, 245 million
households worldwide will be online by 2005, with the vast
majority of growth -- as well as business opportunities --
occurring in non-US markets. Jx Market Intelligence reports
explore significant movements in key regional markets, identifying
changes and trends in online populations, activities and
site metrics and provide clients with market evaluation,
analysis and direction for their online strategies.
"Jupiter Media Metrix' key global advantages
are its expert resources throughout the world, rich data
products, a superior operational infrastructure and our commitment
to meeting the needs of our worldwide client base" said
Mary Ann Packo, Group President, Jupiter Media Metrix. "Our
global advantages are represented in these first Jx Market
Intelligence reports, which provide accessible, country-specific
insight into the digital media universe, through in-depth
analysis of industry-standard measurement data."
Key excerpts from Jx Intelligence:
- Clearly the popularity of the Internet
continues to grow rapidly, but in relatively underdeveloped
markets, such as France, measures beyond unique visitors
are critical in evaluating online success and market
trends.
- Marketers anxious to reach users in volume
must also consider how intensely an audience uses a site
or category, or the Internet in general. A category audience
that is large but actually spends little time each month
could point to a less desirable ad buy than a smaller
but more usage-intensive one.
- If an audience consumes vast quantities
of pages but focuses little on each, they might be less
receptive, and therefore less valuable, to merchants
and advertisers than one that focuses heavily on fewer
pages.
- The most significant increases in usage
intensity have occurred in content categories, while
transaction-oriented categories such as retail and travel
remained stable. Moreover, clear gaps persist in usage
levels between demographic groups.
"Jx Intelligence services are fueled by
a unique combination of Jupiter Research's ability to understand
the strategic dynamics of online markets, and Media Metrix'
vast database and comprehensive insight into actual user
behavior," said Evan Neufeld, Vice President, International
Research. "The breadth, level of detail and insight
that Jx Market Intelligence services provide make it a critical
tool for evaluating key drivers of a country's or region's
Internet Economy, for local country players and global marketers
alike."
Ads Drive Content-Driven Sites
According to the Detroit Free Press:
"It's crunch time for the content sites.
Virtually none of these dot-coms are profitable. Many that
are publicly traded have seen their stock sink to less than
a fourth of their highs. Many smaller ones, like Pseudo.com , have
folded. And many money managers wonder if the survivors will
ever be able to make money.
Most try to get by on advertising. A rare few
dare charge subscription fees like the Wall Street Journal,
but even those are losing money..."
Click here for the full story.
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2000 News Archive
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