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Friday, November 17, 2000

ICANN Selects New Domain Extensions

ICANN officials met at the Marina Beach Marriot this week in Marina del Rey, California to deal with a variety of domain-related subjects, including what new domain extensions will be implemented next year. And the winners are:

  • .biz
  • .pro
  • .info
  • .name
  • .coop
  • .aero
  • .museum
Beginning next year, most likely close to summer, the public will be able to register names with these extensions. There was some surprises. For example, the proposed extension .web didn't show up on the list. Neither did .kids.

What power does ICANN have in the industry? According to ICANN, "The Internet Corporation for Assigned Names and Numbers (ICANN) is the non-profit corporation that was formed to assume responsibility for the IP address space allocation, protocol parameter assignment, domain name system management, and root server system management functions previously performed under U.S. Government contract by IANA and other entities."


Traditional Retailers Surge on the Web
Although Amazon.com remains the top web purchase site in October, traditional and catalog retailers staged a strong and steady surge, according to the October PC Data Online's Top 20 Buying Meter Report.

With 1.5 million buyers and over 21 million unique users, amazon.com towered above most etailers and bested the number of projected buyers for the next three ranked web sites combined. Ticketmaster.com in the No. 2 position had 677,000 projected buyers in October, cdnow.com at No. 3 had 455,000 and barnesandnoble.com at No. 3 had 409,000.

At the same time traditional catalog and retail name brands increased their number of transactions in October. In addition to ticketmaster.com and barnesandnoble.com, jcpenney.com (No.5), sears.com (No. 8), spiegel.com (No. 9), landsend.com (No. 11), gap.com (No. 17), staples.com (No.18), quixtar.com (Amway) (No. 19) and bestbuy.com (No. 20) secured position in the Top 20 in October.

"Traditional retailers are becoming a force online this year," said Cameron Meierhoefer, Internet analyst for PC Data Online. "Last Holiday season, online retailing was seen as a threat to traditional brick-and-mortar retailers. This year these same retailers are benefiting the most from the growth in online shopping."

Heavily advertised pets.com made what could be its farewell appearance among the top etailers in the No. 12 position with 147,000 buyers. Pets.com closed its virtual doors on Nov. 9 due to a lack of funding.

Speigel.com had the highest buy rate percentage with 15 percent, followed by drugstore.com with 14.2 percent and ticketmaster.com with 12 percent.

Data for online buying activity is gathered through a proprietary software tool that tracks "unique visitors" and "unique buyers" on each web site. Each visitor or buyer is counted once, regardless of how many times the individual visits a site or buys from a site. This sample includes over 120,000 home Internet users. Total home Internet users are estimated at approximately 81 million.

PC Data Online defines Internet retail sites as web sites where visitors can actually purchase products. They include neither shopping domains that provide free downloads, product reviews, or purchasing incentives, such as coupons, nor other types of e-commerce sites, such as auction, travel reservation or financial service sites.

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