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Sunday
- May 28, 2000
Dot Com Advertising Invades
Indy 500
The Indy 500 will never be the same now that the dot
com world has invaded it. Whether it is a dot com ad imposed
in a part of the racing track or a car decked out in URLs,
this year's Indy 500 looks more like a dot com venture. According
to USA Today:
"And other types of dot-com
businesses -- including tickets.com, mall.com,tristarmall.com,
usacredit.com and worldbestbuy.com -- have paid to put
their logos on cars, too. Why?
'I guess it's the same reason
as why there's a lot of dot-com commercials at the Super
Bowl,' says Al Unser Jr., returning to Indy in the tickets.com
car. 'It's the way of the future. The Internet companies
are just exploding. Tickets.com wanted to get their name
out there.'
Jay Gladden, a professor of
sports studies at the University of Massachusetts, compares
it to the dot-coms' sponsorship of several college football
bowl games. With thousands of sites out there, name recognition
is vital.
Northern Light and the other
dot-com sponsors are hoping for recognition through repetition.
'It's just like a bowl game,' Gladden says. '(Names are)
going to be repeated throughout the series.'
Click
here to read the full article. [Link no longer active]
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