Wednesday - May 10, 2000

CBS Rejects Christian Dot Com Ads

According to the Washington Post and AP:

"It is easier for a camel to pass through the eye of a needle than it is for a Christian e-tailer to get its commercials on the air during a CBS miniseries about Jesus.

The Web site www.iBelieve.com was eager to advertise on the high-profile network miniseries, but CBS rejected the ads on the grounds that their content is too similar to the program and might confuse viewers. The two-part TV program begins Sunday night.

At the same time, the Grand Rapids-based Web merchant says it is being courted by www.CBS.com to sponsor online sites for 'Jesus' and the 'Touched by an Angel' series..."

Click here for the full story. [Link no longer active]

Wheelhouse to Host 'Top 10 eMarketing Challenges' Seminar Series
Wheelhouse Corporation, the first eMarketing services firm focused solely on helping Marketing and IT exploit the Internet's transformational marketing power, today announced it will host a seminar series for marketing and IT decision makers in New York and Boston. Wheelhouse founder and CEO, Frank Ingari will present advice and approaches for dealing with the challenges that companies encounter in utilizing the Web as a marketing medium, and effective ways to leverage the Web's marketing power through Internet marketing technology. David Cameron, Wheelhouse's senior director of database integration services, will join Ingari to lead the sessions.

"Fortune 1000 and dot com companies are struggling to discover the best way to exploit the Web as a marketing medium and working to implement the 1to1 technologies their strategy requires," said Ingari. "Wheelhouse delivers Internet marketing systems, informed by sound marketing strategy driven to the quality, performance and availability standards of the CIO."

Top 10 eMarketing challenges discussed will include: the marketing/IT culture and communications gap, dealing with stranded implementations, overcoming the talent shortage, vendor selection criteria, and attracting and maintaining a dialogue with customers.

The Wheelhouse seminars are free. Register online at www.wheelhouse.com/seminars or by calling 877-721-6611 x4678.

Place:   New York                                    
When:  May 17th & 18th                      
Time:  8:30 - 9:30 am Marketing Focus       
          9:30 - 10:30 am Technology Focus     
Where: Tribeca Grand Hotel                  
            2 Ave of the Americas (Church & 6th) 
RSVP:  by May 8, 2000                       

Place:   Boston                            
When:  June 13th & 14th                  
Time:  8:30 - 9:30 am Marketing Focus    
          9:30 - 10:30 am Technology Focus  
Where: The Lenox Hotel                   
            710 Boylston Street               
RSVP:  by May 30, 2000

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