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Wednesday
- May 3, 2000
Newspapers Begin Hyperlinking
to Websites
Many newspapers throughout the U.S. are planning on offering
readers hyperlinks, where a quick scan of a code in an article
can direct you to a specific Website. One of the first newspapers
to try this concept is the Post and Courier in Charleston,
South Carolina. On Monday, 100 readers with special code-reading
pens tested out the concept. As the test group read the newspaper,
they could wave the pen over a hyperlinked code, which instantly
loaded the site mentioned onto their computer. Besides articles,
the concept is expected to become popular with advertisers.
Dot-Coms May Be Ducking Ad
Bills
According to USA Today:
"There's a new threat stalking
the ad business: the deadbeat dot-com.
Internet start-ups that couldn't
or wouldn't pay their bills were more ''urban legend''
than reality last year, as Web clients pumped $3.1 billion
into the coffers of ad agencies and media companies.
But as the Internet bubble bursts,
stories of cyberspace clients allegedly not paying their
debts are starting to emerge. More horror stories are expected
as dot-coms with big advertising appetites but little cash
go belly up..."
Click
here for the full story. [Link no longer active]
Free Online Magazine Opens
for Webmasters
New Webmaster Techniques Magazine, a free online magazine
for Webmasters, has officially launched www.webmastertechniques.com for
Website owners, marketers, and Webmasters.
"We're pleased to offer
Webmasters a publication that will help them define their
Website's success," says Joe Tracy, editor of Webmaster
Techniques Magazine and author of the Internet marketing
book, Web Marketing Applied. "Competition on the Web
is fierce and we are confident that our readers will discover
a competitive edge through the regular features in Webmaster
Techniques Magazine."
From the recently passed Child
Online Privacy Protection Act (COPPA) to which companies
are trying to stiff Websites with affiliate changes, Webmaster
Techniques Magazine dives into the world of Webmasters
and expands upon it for maximum results.
"There are over 10 million
domain names registered and more than 50% of those domain
names were registered in the United States," says
Tracy. "The number of businesses on the Web easily
outweighs brick and mortar businesses. This creates stiff
competition from Search Engine rankings to profitability
that we address in Webmaster Techniques."
Webmaster Techniques Magazine
features daily news (including updates on holidays), tools
like a Meta Tag generator, Insight into issues like COPPA,
reviews of Website related products, features, and links
to free CGI scripts.
Access to Webmaster Techniques
Magazine is through www.webmastertechniques.com.
About Webmaster Techniques
Magazine
Webmaster Techniques Magazine is a leading provider of tools, tips, techniques,
news, and Insight for Webmasters and Website owners. The publication is updated
365 days a year, including Christmas day.
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