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Monday - May 1, 2000

Parenting at Internet Speed

According to MSNBC:

"Beth-Ann Eason, a vice president at Internet ad firm DoubleClick, is expecting her first child in October. Just over a year ago, Eason might have felt nervous about taking time off for a baby or being a working mom in the high-pressured, hyper-kinetic Internet business world. Instead Eason is thrilled, knowing she's in good company. That's because there's a mini-baby boom beginning to occur across the dot-com landscape and it's changing the dynamics of the harried Internet workplace.

At dot-com water coolers, chats about 2 a.m. feedings and sleepless nights are being heard right alongside talk of Javascript and HTML. To be sure, the image of the youthful, workaholic Net executive who doesn't even have time for a relationship isn't extinct yet. Nevertheless, the baby business is blooming.

'New Economy' companies are beginning to mature—both financially and chronologically— and within them a 'parent class' of staffers and executives is popping up at, well, Internet speed. Even Jeff Bezos, Amazon's eternally boyish leader, is a new dad. His son, Preston, was born in early March."

Click here for the full story. (link has expired on MSNBC)


Gradschools Survey Reveals Internet and Media Habits for Grad Students
A recent survey conducted by Gradschools.com, a leading online directory of graduate school programs, revealed the Internet and media habits of prospective graduate students.

The survey received 4,160 responses in a four-week time period. The majority of users are college juniors and seniors or recent graduates.

"We conducted the survey with the intention gaining more knowledge about our users," said Mark Shay, president and founder of Educational Directories Unlimited (EDU), "The response, however, was phenomenal. We are very pleased with the results of this survey and the insights we have gained."

According to the survey, 95.1 percent of respondents use the Internet once or more a week. When asked, "What do you believe are the most effective ways to reach a college student?" 22.5 percent cited the Internet. The Internet surpassed TV, Newspaper and Radio as the most effective way to reach a college student.

The survey also asked how often the respondent clicks on banners that are of interest to him/her. Twenty-nine percent stated they sometimes do, 33 percent stated they frequently or often click on banners and 38 percent rarely or never do.

The survey results found that 70.4 percent stated that search engines are their primary method of doing research online. A whopping 52.7 percent of respondents cited Yahoo! as the search engine/index they used most often while AltaVista trailed behind in second place at 9.9 percent.

As for traditional media, some surprising results were revealed. Out of 3,357 users who responded to the question "What type of advertisements influence you the most", 52.7 percent stated that TV commercials had the most influence over their purchasing decisions. Print advertisements came in second at 24.6 percent, radio came in third at 9.5 percent and online advertising trailed behind at 4.0 percent.

When asked about their reading habits, only 18 percent of respondents frequently or often read college-oriented magazines, while 54.3 percent frequently or often read non-college oriented magazines. The top five non-college oriented magazines were Time, Cosmopolitan, Newsweek, People and National Geographic respectively.

"The results of this survey confirmed our beliefs that web marketing is the most effective way to reach students provided the content is of high quality," said Shay, "We are committed to deliver a product that meets their needs and survey's such as this guide us."

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