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Monday - May 1, 2000
Parenting at Internet Speed
According to MSNBC:
"Beth-Ann Eason, a vice
president at Internet ad firm DoubleClick, is expecting
her first child in October. Just over a year ago, Eason
might have felt nervous about taking time off for a baby
or being a working mom in the high-pressured, hyper-kinetic
Internet business world. Instead Eason is thrilled, knowing
she's in good company. That's because there's a mini-baby
boom beginning to occur across the dot-com landscape and
it's changing the dynamics of the harried Internet workplace.
At dot-com water coolers, chats
about 2 a.m. feedings and sleepless nights are being heard
right alongside talk of Javascript and HTML. To be sure,
the image of the youthful, workaholic Net executive who
doesn't even have time for a relationship isn't extinct
yet. Nevertheless, the baby business is blooming.
'New Economy' companies are
beginning to mature—both financially and chronologically— and
within them a 'parent class' of staffers and executives
is popping up at, well, Internet speed. Even Jeff Bezos,
Amazon's eternally boyish leader, is a new dad. His son,
Preston, was born in early March."
Click here for
the full story. (link has expired
on MSNBC)
Gradschools Survey Reveals
Internet and Media Habits for Grad Students
A recent survey conducted by Gradschools.com, a leading online directory of
graduate school programs, revealed the Internet and media habits of prospective
graduate students.
The survey received 4,160 responses
in a four-week time period. The majority of users are college
juniors and seniors or recent graduates.
"We conducted the survey
with the intention gaining more knowledge about our users," said
Mark Shay, president and founder of Educational Directories
Unlimited (EDU), "The response, however, was phenomenal.
We are very pleased with the results of this survey and
the insights we have gained."
According to the survey, 95.1
percent of respondents use the Internet once or more a
week. When asked, "What do you believe are the most
effective ways to reach a college student?" 22.5 percent
cited the Internet. The Internet surpassed TV, Newspaper
and Radio as the most effective way to reach a college
student.
The survey also asked how often
the respondent clicks on banners that are of interest to
him/her. Twenty-nine percent stated they sometimes do,
33 percent stated they frequently or often click on banners
and 38 percent rarely or never do.
The survey results found that
70.4 percent stated that search engines are their primary
method of doing research online. A whopping 52.7 percent
of respondents cited Yahoo! as the search engine/index
they used most often while AltaVista trailed behind in
second place at 9.9 percent.
As for traditional media, some
surprising results were revealed. Out of 3,357 users who
responded to the question "What type of advertisements
influence you the most", 52.7 percent stated that
TV commercials had the most influence over their purchasing
decisions. Print advertisements came in second at 24.6
percent, radio came in third at 9.5 percent and online
advertising trailed behind at 4.0 percent.
When asked about their reading
habits, only 18 percent of respondents frequently or often
read college-oriented magazines, while 54.3 percent frequently
or often read non-college oriented magazines. The top five
non-college oriented magazines were Time, Cosmopolitan,
Newsweek, People and National Geographic respectively.
"The results of this survey
confirmed our beliefs that web marketing is the most effective
way to reach students provided the content is of high quality," said
Shay, "We are committed to deliver a product that
meets their needs and survey's such as this guide us."
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