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Tuesday
- July 11, 2000
Saturday Most Popular Day
to Surf the Web
WebSideStory, a leader of Internet-based Web audience
analysis, has reported that Saturday has become the most
popular day for Web surfing worldwide. Wednesday, meanwhile,
has become the low point in the week for Internet traffic,
according to Stat Market, an industry source of data on Internet
user trends.
In a weekly analysis earlier
this year, Saturday accounted for 15.51% of all Internet
traffic, while Wednesday accounted for only 13.44%. Friday
was the second most popular day to surf the Web with 15.36%.
"It appears more and more
Web surfers are using their weekends to really dig into
the Internet," said Geoff Johnston, vice president
of corporate communications for WebSideStory. "Thanks
to our leading technology, we are able to bring these type
of statistics to light."
Breakdown of surfer traffic
for weeklong study:
Day % of Traffic
Sun. 14.03%
Mon. 13.71%
Tues. 13.58%
Wed. 13.44%
Thurs. 14.37%
Fri. 15.36%
Sat. 15.51%
Top Web and Digital Media
Properties for May 2000
Media Metrix, a leader and pioneer in Internet and Digital
Media measurement worldwide, has released the top 50 Web
and Digital Media properties for May 2000 and the top 25
online advertisers. According to Media Metrix, Web users
concerned about computer viruses drove traffic to McAfee.com
Sites up by 52.2 percent from April – in parallel with worldwide
computer virus outbreaks during the month. In addition, users
spent the most time surfing News/Information/Entertainment
sites, spending an average of 177.8 minutes on these sites
in May, up 35.6 percent from January 2000. Interestingly,
Internet users at work spend even more time browsing this
category than those using the Internet at home (182.6 vs.
128.6 average minutes per user, respectively).
According to AdRelevance, Media
Metrix' online ad-tracking division, online advertisers
in the Home/Garden category increased advertising visibility
by 182 percent, while Visa-affiliated credit cards increased
ad visibility by 122 percent in May.
Digital Media includes
users of the World Wide Web, proprietary online services,
and/or other ad-supported digital applications such as
e-mail services and CD ROM.
Top 50 Digital Media & Web
Properties: The top 50 Digital Media & Web properties
are based on unduplicated audience reach, also known as
unique visitors.
Digital Media & Web Properties
include the largest single brands as well as consolidations
of multiple domains that fall under one brand or common
ownership.
Unique Visitors: The actual
number of total users who visited the reported Web site
or online property at least once in the given month. All
Unique Visitors are unduplicated (only counted once) and
are in thousands.
AdRelevance, Media Metrix' online
ad-tracking division, reports that in May 2000 RadioShack
became one of the top ten advertisers for the first time,
with 220 million ad impressions. In time for spring and
summer, advertisers in the Home/Garden category increased
their online advertising 182 percent from the previous
month, making them among the top ten most advertised product/service
segments. And Capital One, the lending company, remains
the top online advertiser, with 1.2 billion ad impressions
served in May 2000, despite a 62 percent cut in its online
advertising in the last week of May.
Top 5 Web and Digital Media
Properties:
1) AOL (59.2 Million Unique
Visitors)
2) Microsoft (49.3 Million Unique Visitors)
3) Yahoo (48.8 Million Unique Visitors)
4) Lycos (32.4 Million Unique Visitors)
5) Excite (28.7 Million Unique Visitors)
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