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Sunday
- July 9, 2000
Online Retailers Try Printed
Catalogs
According to the New York Times:
"Online retailers have
been putting their marketing budgets on crash diets this
year -- replacing pricey, fatty television ads and portal
deals with leaner print ads and e-mail efforts that, like
all diet foods, may be less sumptuous but are far healthier
in the long run. More recently, dot-com retailers are testing
a new item on the low-fat marketing menu: catalogs.
Long a staple of the direct
marketing industry, catalogs are the newest fad among Web
merchants who, in their pursuit of profitability, have
cast off any pretensions of Internet-only retailing.
Click
here for the full story. (note: viewing article may
require free registration)
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