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Wednesday
- August 23, 2000
Brick and Mortar Brands Have
Online Strength
High name brands and brick-and-mortar sites demonstrated
renewed online strength amidst a summer slowdown in online
retail in July, according to PC Data Online's Top 20 Online
Retail Report released today.
Jcpenney.com, sears.com, spiegel.com,
bestbuy.com and staples.com advanced in the July purchase
rankings, though nearly all had slight declines in the
numbers of unique buyers.
Jcpenney.com with 218,000 unique
buyers and sears.com with 207,000 unique buyers each jumped
three positions to land in the No. 7 and No. 8 positions
respectively. Spiegel.com advanced five slots to the No.
14 slot with 122,000 unique buyers. Bestbuy.com premiered
in the rankings in the No. 19 position with 75,000 unique
buyers, and staples.com returned to the list in the No.
20 position with 74,000 unique buyers.
"The demographics in online
shopping are shifting away from the MTV generation. In
July women between the ages of 35 and 44 were a dominant
e-tail force, and they gravitated toward what they know
and what they were comfortable with – traditional shopping
sites," said John Megahed, director of online research
and analysis for PC Data Online. "This new demographic
will present a new curve in online commerce as we head
into the fall retail season."
Of the above mentioned sites,
all but staples.com shared a buying demographic that was
predominantly female. Staples.com demographics skewed toward
men between the ages of 45 and 54.
Of the top ten sites, only No.1
amazon.com, No. 2 ticketmaster.com and No. 6 real.com reported
increases in unique buyers over June.
Amazon.com registered a 22 percent
increase with 1.8 million unique buyers, while ticketmaster.com
registered a nine percent increase with 676,000 unique
users. Real.com, which offers streaming media and its media
player software from its site, registered the largest jump
inside the July rankings, up ten slots from June.
PC Data Online tracks unique
visitors and unique buyers for its Top 20 Online Retail
Report through a proprietary software tool. Each visitor
or buyer is counted once, regardless of how many times
an individual visits or buys from a site. The sample is
based on the traffic and buying activity from over 120,000
U.S. home Internet users.
With an increase of 123 percent
increase in July, half.com, a discount reseller site that
was acquired recently by eBay.com, jumped from No. 21 in
June to No. 13 in July. Two other sites, express.com and
moviefone.com, premiered on the list in July. With 112,000
unique buyers, express.com advanced into the No. 15 position,
while moviefone.com moved into the No. 17 position with
81,000 unique users.
PC Data Online defines Internet
retail sites as web sites where visitors can actually purchase
products. They include neither shopping domains that provide
free downloads, product reviews, or purchasing incentives,
such as coupons, nor other types of e-commerce sites, such
as auction, travel reservation or financial service sites.
The AltaVista "Scandal"
According to The Register:
"Andy Mitchell, MD of AltaVista
in the UK and Ireland, has finally confessed that AltaVista's
much-hyped unmetered Net access service does not exist.
The revelation that AltaVista
consistently and deliberately lied to Net users in Britain
is nothing short of a scandal.
AltaVista's actions have done
immense damage to the British Net industry and dented public
confidence..."
Click
here for the full story.
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