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Sunday - August 6, 2000

BN.com Not a Best Seller

According to Forbes:

"Even a wizard like Harry Potter might be stumped by the slump Barnesandnoble.com is in. The brothers Riggio may have a trick up their sleeves, but that wasn't evident this week as the site's battered shares sunk 30% on its second-quarter earnings report and analysts downgraded the stock.

Barnesandnoble.com, headed by Chairman Leonard Riggio and acting Chief Executive Stephen Riggio, shouldn't be in as much trouble as it is, regardless of the hard times in e-tailing. The factors impeding many online retailers are not a problem for the No. 2 online bookseller. While cash-burn rates are killing its competitors, the company says it has $356 million on hand, which will last through 24 months of operations, and no debt..."

Click here for the full story including why BN.com should have a low customer conversion rate online, but doesn't.

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Return to August 2000 News Archive