Webmaster Questions and Answers
Question: What has been going on with
the new COPPA law? Is it working? Is it being enforced?
Answer: The new COPPA law is turning
out to be a disaster for children, parents, and Websites.
Children are losing because hundreds of sites
that contain content for children have restricted activities
that those under the age of 13 can participate on. If you
are under the age of 13 you can no longer chat on popular
kid sites like Zeeks and Disney. And that's just the beginning...
Parents are losing because they are finding
the law confusing and time consuming. Furthermore some
parents are finding out that children are now going to
more risky sites because "safe sites" like Disney have
added many restrictions as a direct result of COPPA.
Finally, Websites (including Zeeks and Disney)
are losing page impressions and traffic due to restrictions.
Part of these restrictions are a result of costs associated
with COPPA requirements. Zeeks was having to spend over
$200,000 a year just to be compliant with COPPA!
So overall, it seems that these government
restrictions have been a major failure and are now having
an undesirable affect on all parties involved. Driving
kids away from "safe sites" like Disney to more risky sites
probably wasn't the original intention of the law.
For more information on COPPA click
here.
Joe Tracy
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